Digital Content Officer

RCOT, the Royal College of Occupational Therapists have championed the profession and the people behind it for over 90 years; and today are thriving with over 35,000 members.

Their new and exciting strategy will enable them to reach more people and create wider positive impacts - achieving life-changing breakthroughs for their members, for the people they support and for society through occupational therapy.

RCOT offers a supportive and inclusive working environment that enables you to learn, develop and be the best you can in a role that suits you. Their ambition is to have a diverse workforce that is representative of the communities they serve. They don't only embrace diversity, they celebrate it, nurture it and support their staff in realising their true potential. RCOT welcome applicants from all backgrounds and are keen to see applications from people with lived experience of disability or long-term health conditions, from minorities ethnic and LGBTQIA+ communities.

It's an exciting time to join RCOT and the Brand and Marketing team. They're working to transform awareness of occupational therapy across the UK, making sure it's understood, respected and valued and that the vital contributions their members make to a healthier society are recognised and celebrated. You'll play an important role in the CRM and Digital Channels team, helping to deliver an insight-driven digital channels strategy team to help achieve their membership growth, profile raising and influencing targets. You'll work independently and with colleagues to create great, insight-informed content that is integrated across multiple channels.

• To create, edit, and develop digital content that is fresh, relevant and up to date
• Manage and support marketing and engagement email campaigns from end-to-end.
• Develop and manage relevant RCOT digital broadcast channels with appropriate user involvement, guidelines and moderators
• Assist the implementation of regular content audits, including search engine optimisation (SEO) strategy to maximise the organisation's organic search rankings
• Work with relevant colleagues and those writing digital content to ensure their content is optimised around appropriate best practices
• Support and advise specialist sections and regional groups on content (incl. house style) and liaise with specialist section and regional group's web coordinators to ensure content is regularly updated, developed and quality assured
• Act as a point of contact between the Digital Channels team and other Brand and Marketing team colleagues to ensure that marketing, communication campaigns, and digital activity are properly coordinated in a strategic manner
• Liaise with OTNews editor and journalist, the Marketing Services team and others concerning relevant news updates
• Develop strong working relationships with colleagues and members actively involved in the creation of digital content
• Be an advocate within the organisation for the power of great digital content for charities and membership sites, promote dialogue, build trustworthy relationships and share knowledge
• Train internal and external colleagues on digital best practice and content creation
• Be aware of risk management strategies and liaise with the Digital Channels Manager and other colleagues when any content issues occur
• Be an advocate of RCOT and occupational therapy to external audiences in digital spaces, engaging in dialogue and answering questions where appropriate
• Identify key performance indicators for digital content and produce qualitative and quantitative reports and analysis for specific events or campaigns as required
• Conduct regular content audits
• Update and develop sections of the site as requested
• Take on responsibility for delivery of specific aspects of digital development projects as and when necessary

Understanding of corporate identity and branding issuesExperience of working as a digital content creator, influencing and informing the development of digital contentExcellent command of written English, spelling and grammar and editing for digitalAbility to build and sustain good professional networksExperience of using e-mail service providers such as DotDigital and CRM systems such as MS DynamicsKnowledge of integrated digital marketing techniques, such as search engine optimisation (SEO), search engine marketing (SEM) and viral marketingExperience of building an online communityExcellent writing skills, with the ability to adapt copy to different audiences, e.g. email newsletters, social media channelsApproachable and adaptable, team playerExperience of training individuals to use digital channels and toolsFlexibility, adaptability and willingness to learnUnderstanding of Web Content Accessibility Guidelines (W3)Working knowledge of web technologies including basic HTML and CMS systemsEducated to degree level or equivalentExperience of working for a membership organisation and/or within the health/social care sectorExperience of a variety of content formats including video/audio, podcasting, wikis, blogs, email, mobile, social networking and user generated contentPhoto editing skills