Digital experience analyst (maternity cover)

Are you inquisitive by nature and wants to challenge current understanding of customer journeys based on data and analytics? Then read on…

Girlguiding and Scouts are two of the largest youth organisations in the UK. Combined, we have almost a million young people nationwide and are proud to develop life skills in future generations and have been doing so for over 110 years, and we jointly have a challenge for you.

The key challenge for this role is to help us understand how our customers interact with the new volunteer experience across both organisations, alongside digital products and services. With your help we aim to be a data driven decision organisation that will then flow into our digital strategy, approach, and product management cycles.

You’ll will work to optimize the conversion rate of our main goals across our digital eco-system but with an initial focus on how we recruit and welcome volunteers into our movement as this is a key strategic priority. So, we’re looking for someone with a passion for analytics and data who can help us embed insights into everything we do and help to drive forward the transformation of the volunteer welcome experience.

This is a maternity cover role and we'll be looking for a 12-month contract starting in May 2023.

About Girlguiding

This is a really exciting time to join Girlguiding. We have much to be proud of in our one hundred years of history, but we know that to remain vibrant and relevant to young people we must continually evolve.

We’ve begun a process of significant change: transforming the organisation so it can meet the challenges of the future by putting young people at the heart of our organisation. We’re on a mission to amplify the voices of girls and young women, so they can champion change in their own lives and the wider world; to build strong partnerships that can increase our reach and impact; and to increase the support we offer our amazing adult volunteers who deliver incredible experiences to young people across the UK every week.

Girlguiding values the differences that a diverse workforce brings and is committed to inclusivity, and to employing and supporting a diverse workforce. Girlguiding is proud to be part of the Stonewall Diversity Champions programme, a member of the Business Disability Forum, and a member of Time to Change. While Girlguiding’s young members may be women only, our staff team is mixed gender. We welcome applicants from all backgrounds.

Girlguiding operates a hybrid working arrangement where office based are staff are required to attend the office on average two days a week, or 40% of working time across the year. We’re committed though to supporting our staff to achieve a good work-life balance and offer flexible working options wherever we reasonably can. All staff are required to carry out our online health and safety training and complete a DSE risk assessment to ensure we can provide the support you require.

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Overall purpose

• To provide key insights to support future development, improve the user experience and increased conversions across Girlguiding’s digital eco-system.

• To analyse and understand how users interact with Girlguiding’s key digital products and services with a particular initial focus on Girlguiding’s and Scouts’ volunteer ‘welcome’ experience (recruitment and onboarding platform)Main areas of responsibility

• To work with Product managers/owners to identify the questions needing to be answered through data and analytics and what the best approach is• To set up and interrogate qualitative and quantitative data of key user journeys and flows across desktop, mobile and tablet products on which we can drive insights

• To identify opportunities and make recommendations to improve user experience across the user journey

• To work with Product Managers and UX Designers to measure the effectiveness of prototypes, our development and product releases• To support on monitoring Objectives and Key Results (OKRs) and Key Performance indicators(KPIs)

• To analyse and understand the key behaviours, user flows and drivers behind conversion rates

• To work together with the digital product teams to create and deliver actionable insights from A/B tests and multi-variant tests, and deliver where appropriate, additional user research and test mechanisms

• To ensure all data is collected and managed in line with data protection standards (GDPR)

• To support various stakeholders in the preparation of reports and dashboards

• To work closely together with other insight analysts across both organisations

• To help facilitate the sharing of data, insight and best practice across the organisation via events, face-to-face meetings, digital platforms etc

JOB PROFILE DOCUMENT‍