Museum membership program for the Victoria and Albert Museum.

Email Marketing Officer, Member Retention - V&A

Job Description

Applications closed: 
May 8, 2024
Posted on: 
April 22, 2024

The Email Marketing Officer, Member Retention is responsible for the creation, deployment and continuous update and optimisation of a new programme of email marketing campaigns. These campaigns will be targeted to data driven segments and will optimise automation capabilities in order to drive maximum engagement and retention of V&A members.They will work closely with the Retention & Loyalty Manager and the V&A Membership team, implementing their briefs and creating compelling and engaging email marketing campaigns showcasing V&A Member benefits and the wide-ranging portfolio of the V&A’s public programme and commercial offering. At the same time, they will be responsible for monitoring the overall performance of the programme through the measurement and reporting of email marketing and retention KPIs.


  • Generous pension scheme
  • 29 days plus bank holidays
  • Flexible working​
  • Tickets to V&A exhibitions
  • Subsidised staff canteen
  • 25% discount in V&A shops
  • Give as you earn scheme
  • Bicycle loan
  • Interest-free season ticket
  • Interest-free rental deposit loan
  • Free safety checks and small repairs to your bike with Doctor Bike
  • Wide range of training and professional development opportunities
  • Employee Assistance Programme
  • Staff diversity networks

ED&I at The V&A

At the V&A, we are committed to equality, diversity and inclusion (EDI) for all and strive to go above and beyond public duty placed upon us by the Equality Act 2010.  As such, we are delighted to share that we are a Disability Confident Employer Level 2. The V&A makes the following commitments to all applications:  

  • The Guaranteed Interview Scheme – Interviewing applicants with a disability who successfully evidence the essential criteria on a person specification and consider them on their abilities;  
  • Providing an inclusive and accessible recruitment process.  
  • Making reasonable adjustments during the recruitment process so disabled job applicants have the best opportunity to demonstrate that they can do the job.  
  • Supporting employees and adjustments during employment.  


The V&A is the world’s leading museum of art and design, housing a permanent collection of over 2.8 million objects, books and archives that span over 5,000 years of human creativity. The museum holds many of the UK's national collections and houses some of the greatest resources for the study of architecture, furniture, fashion, textiles, photography, sculpture, painting, jewellery, glass, ceramics, book arts, Asian art and design, theatre and performance.  

Our mission is to be recognised as the world's leading museum of art, design and performance, and to enrich people's lives by promoting research, knowledge and enjoyment of the designed world to the widest possible audience. We strive to make the V&A matter to more people and in that context we work to the following six strategic objectives:

  • To create a world class visitor and learning experience across all V&A sites and collections.
  • Focus and deepen the relevance of our collections to the UK creative and knowledge economy.
  • Expand the V&A's international reach, reputation and impact.
  • To operate with financial and organisational initiative and efficiency.
  • Showcase the best of digital design and deliver an outstanding digital experience.
  • Diversify and increase private and commercial funding sources.

Job Requirements

Job Descriptions are currently uploaded as PDF's, if for any reason you require the documents in Word Format, please email with your request.


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